Stop Giving Good Content And Start Leading

How many FREE reports, videos, and interviews are in box or on your hard drive right now?

Have you ever been told that all that it takes in this social media game is to give a ton of great content and people will automatically find you, know like and trust you, and magically want to buy from you?

The fact is, those techniques work but 99% of us, (you and I included) usually get it wrong.

I’ve been blogging much more often and reading some new and different (to me) ideas that have brought me to a new conclusion.

Content is not king. Leadership is.

“Here’s the mistake. Content DOES NOT EQUAL VALUE, VALUE = VALUE”

Content is only valuable to the extent that people preview it to be valuable. Your authority, positioning, copy writing, persuasion and THE POWER OF THE SOLUTION you give all determine value.

Professionals lead by giving value, amateurs create content.

I just finished “Crush It” by Gary Vaynerchuck, and one of the things that hit me was what he said about content being the easy part, especially if you’re passionate about it.  He said the hustle is around the commenting, syndicating, interacting, joining and starting conversations with all the people that are as passionate about the topic as you are.  In essence, create great content, but do it as a leader and player in  the community.  I personally know, that I need to re-tool and get better at this, which is why I am writing this post.

So here’s the action Items:

1- find 5 -10 people that are just as passionate about your topic as you are, who have a blog, and add those blogs to your RSS reader or just book mark them and start reading and commenting.

2- do the same thing but in twitter, and just re tweet them, frequently.