The SEO SPY Report: Week 2

Posted on 18 February 2009 by admin

Shhhh…

I am not supposed to publish this.

In fact, I think it is going to get taken down really quickly because Ferny and Ray told me specifically not to.

The fact of the matter is, each week and each minute that I spend learning more about SEO with these guys, the more I become an SEO evangelist.

You see, I really thought that it wasn’t that cool.

The investor in me said that there was just too much work to make it ultra profitable, and boy was I wrong.

This week we covered some incredible topics. Ray was sipping Mai Tai’s in Maui, and Ferny was sucking the best knowledge he could out of the top SEO experts brains in Atlanta.

Needles to say, I don’t know if it was the alcohol or the high level thinking, but they just couldn’t quite stop giving us killer ideas.

I was really tempted to just, “tell you anyway” but honestly, I would be screwing my self over.

We learned a lot about key word research and I think I have some ideas that can cut one of my clients ad budgets in half. (it is a pretty sweet deal because my check is basically whatever I save them)

So, my point here is to never underestimate the power of learning from the experts. You will never live long enough to learn it all on your own and one or two simple things, especially in the internet marketing game can mean a lot of $$$$.

Something to teach and take away

I promised not to reveal the secret techniques we learned, really. You will have to fly to L.A. and buy Ferny and Ray a pretty expensive dinner to hear what they showed us this week.

But I think it is safe to share one insight that I expanded as a result of thinking about the topic we discussed. This is something I have liked talking about for a while and actually did a post about it on my site a while back. The video isn’t the best but you will catch my drift…

(It is all about “virtual real estate,” click here

Here is the scoop, and I think that it is safe to share this…

When we talk about creating wealth, and building businesses, and investing, ultimately the game boils down to building and acquiring assets. Everyone who read Rich Dad Poor Dad should have caught that.

We all know, that despite current economic conditions, that real estate is one of the best vehicles to create wealth that is out there. I think the coffee house letter even mentions this.

It talks about G.P.T. (get paid today) and the fact that if you can make more of your MLM money upfront you can invest into “real assets” like real estate, etc.

I believe it is true that you will never find the kind of passive income in any kind of a marketing business that you will in something like real estate. Real estate has plenty of faults and problems and there are about 5 million reasons to be in MLM instead. My point is, most people who understand Real Estate really well, get wealthy.

So I pose the question, does that same hold true for “Virtual Real Estate?”

I think that it does. In the marketing game, virtual real estate is just being given away right now.

I mean, back when the us was settled there were days when land was just being given away or sold for mere pennies compared to today.

We have all heard the story of some guy that founded a town and settled it, bought all the real estate (or had it given to him to farm or something) and now his family are the ultra wealthy in that city.

Well folks, domain names only cost like $10 bucks right now, and you can register any twitter.com/_______whatever you want to put. Same with You tube and a whole bunch of stuff.

So, virtual real estate is so on sale right now, so before real saturation it is ridiculous.

That is not where the “SEO Gold” is though.

You see, this is just my opinion, but my take is that the real virtual real estate is not a domain name, a website, or an extension name on a social media site. It is not the advertising space on your blog, nor is it your squidoo page.

The real virtual real estate are key words.

If you think about it, that is the only thing that has any value. If you disagree with me, pull up a copy of Google’s profit and loss statement.

Google sells one thing, and that is key words.

That is what everyone bids on, and what some insane people who have yet to read Perry Marshal’s book spend up to $10 just to have someone click on.

If you own keywords, you own psychographic space online.

That’s all I am aloud to say or I will be shot.

But the point is, winning key words, is true business building and “online investing.”

AJ

www.andrewjamesinc.com

“Do You Want To Learn Marketing and Entrepreneurship Secrets That Can Put You In The Drivers Seat and Live Out Your Adventures?”

If you do, Join Andrew’s Email List!  You’ll get valuable insights,

updates, and soon a crash course marketing bootcamp!

First Name:
Primary Email:

The Guru's Social Media Blue Print

Posted on 12 February 2009 by admin

Mike Dillard is a genious, and it seems that Dave Evans is as well.  I will be having an opportunity to study with Dave Evans soon in a mastermind group I am a part of.

I just wanted to talk a little bit, very quickly on the whole idea of “The Party, The House, and The Back Porch.”

The first  person to show me that was Perry Belcher, he created it if I am not mistaken. And I want to give everyone the best social media tip I can.  This is a lot bigger than a lot of the blue prints, even what is explained in the video below.

The best thing to be in social media is not “the life of the party.”  The best thing is to be the host, the owner of the party.

If you don’t believe me, take a look at the difference between Mark Zuckerberg’s (creator of Facebook) bank account and yours.  We may not all be able to create a face book, in fact to do that would now be impossible to have the same kind of impact.  But you can own the party.  Anyway, watch the video below, it is really good.  I’ll be reading this book as well and giving you ideas on how to own the party.

Social Media Marketing: An Hour a Day

“Do You Want To Learn Marketing and Entrepreneurship Secrets That Can Put You In The Drivers Seat and Live Out Your Adventures?”

If you do, Join Andrew’s Email List! You’ll get valuable insights,

updates, and soon a crash course marketing bootcamp!

First Name:
Primary Email:

SEO Gold: Week 1

Posted on 11 February 2009 by admin

So, I just finished and amazing experience. I have to tell you, my respect, admiration for, and belief in Ferny Ceballos and Raymond Fong has been steadily growing for the last few months, but is reaching an all time high as of tonight.

I am taking their advice on something that has been incredibly powerful to me. Ferny really emphasized it and this is such as key to being highly productive.

“Write while you’re high”

No, I don’t mean what you were thinking, (get your head out of the gutter) I am talking about writing about amazing experiences right after you have them.

This post will be my first installment of 8 weeks of very powerful content for you.

I am taking part of a very special, select group called SEO Networker. We are learning and combining our creativity and brainpower to synergize a great course of powerful content. We are learning the key strategies to SEO especially for Internet marketers in the home-based business arena.

Ferny and Ray both have incredible value to offer, if you have yet to hear of them check out their sites at: www.attractionmarketingformula.com

As I go through this, I want to really solidify what I am learning. The best way to learn, in my mind, is to teach. To help me to better learn, and to give you better ideas and content, I want to share some of the key things that stand out to me each week.

This week we really discussed an SEO blueprint and really the paradigm for success that you have to have to make SEO work. There was a ton of valuable content, but a few key things stood out.

1. SEO can work where nothing else does:

Learning SEO and doing it in a profitable way can really make a business work that no one else can with any other method. Most marketers are savvy enough to create a sales funnel that works. But many may run into the problem of having a sales funnel that works, except for one thing. It costs too much to get the visitors there to convert into sales and leads. With the right SEO, one can build a funnel that works and get traffic at a price that makes it profitable where it would otherwise be impossible.

2. To do real SEO is to build a real business asset:

If building Internet businesses is virtual real estate (see my video on virtual real estate here) then SEO is the only way for you to permanently and effectively and quickly appreciate your property. This is one of the coolest things. SEO is true asset development where many other methods of traffic building are only as good as your wallet is full of dollars to give Google. If the Internet is the virtual real estate frontier, SEO is commercial development and the only way to actually “create land.”

3. SEO Forces you to build a real business:

I think it was Ray who said it, but he told me “figuring out the money keywords is half the battle.” This really stuck out big time to me. And it teaches an important lesson. If you want to build a solid online business, you as the business owner really only have to do two things:

1. Define a market who will buy something and craft a product and message specifically for that market
2. Drive as many of that exact type of person as possible to that sales funnel. (Web site)

SEO forces you to truly think through your business before you do it, if you are going to be successful. Other methods of online marketing do as well, but I am willing to bet that any site that is well “SEOed” can easily be taken to the next level with paid traffic with a degree of effectiveness that may not be possible the other way around.

I look at it as kind of a forced, business plan for online business. If you prepare for and do SEO well, you are much much more likely to succeed at other methods of promotion. A profitable SEO plan will be a profitable business plan for sure.

4. Ultimately, Principles govern in SEO:

If spam and crap didn’t work online, I am sure people wouldn’t do it and they for sure wouldn’t have had to make a law about it. SEO though, long term is very simple. Serve people. Give more value than you take and serve your market what it is searching for. That is the ultimate, long term formula for success in any business, and it applies very well to SEO. Serve the searcher. All it really comes down to is figuring out what the people who buy for you are looking for and giving it to them, serve the market and the market will serve you.

5. Optimize for humans not search engines:

This naturally makes sense and is an obvious continuation of the previous point. I had heard this before one time, but I had a lot more thoughts about it going through the call tonight. Ultimately, if you are spending time doing this, it is to get people to take some kind of action. It seems easy to get caught up in tech stuff, but ultimately your success is tied more to your service than anything else. If you want people to buy, you need the right technique to get the right people to your site, but getting them to buy is about them, not a search engine. At the end of the day, Google cares more about what humans think about your site than what their spiders do, so SEO is a long run game, serving the people will stuff you full of cash in the long term.

Well that is all for me. I would love to hear comments and ideas and start discussion about this, the more we discuss the more we learn and grow.

A big thanks to Ferny and Ray, also, they let me in on a little secret they are working on, I’m not sure they want people talking about it yet, so I will just put a form here if you want to learn more when they release this. I promise, I won’t be doing anything with this email but announcing their next surprise.

AJ

“Do You Want To Learn Marketing and Entrepreneurship Secrets That Can Put You In The Drivers Seat and Live Out Your Adventures?”

If you do, Join Andrew’s Email List! You’ll get valuable insights,

updates, and soon a crash course marketing bootcamp!

First Name:
Primary Email:

The Lesson From a Man With $100M

Posted on 04 February 2009 by admin

So, I had the chance to meet with a man, who will stay unnamed, who just acquired a $100 million dollar line of credit, in feburary of 2009.  (If you are reading this in the future, 2009 was a year where no one seemed to be lending and everything credit and banks was super hard)

He taught me something so essential, that came from year and years of business experience and wisdom.  Hundreds of millions if not billions of dollars of deals done in his career.

He had a pretty simple philosophy, and I won’t share a lot of it here except for two things

1- Trust, loyalty and complete integrity with accountability systems is key.

2- The golden nugget.

“Systems make money, products DO NOT”

That seems simple, I gaurantee more of us are more heavily product focused than we should be, but learning systems is the key.

Systems always win, people do not.  So, start thinking about systematizing everything in your life that you can.

“Do You Want To Learn Marketing and Entrepreneurship Secrets That Can Put You In The Drivers Seat and Live Out Your Adventures?”

If you do, Join Andrew’s Email List! You’ll get valuable insights,

updates, and soon a crash course marketing bootcamp!

First Name:
Primary Email:

Security or Freedom?

Posted on 02 February 2009 by admin

I found one of my favorite quotes from Henry Ford today in a book I’m reading called Killing Sacrd Cows. It opens up somehting that is critical for people to understand how to move forward towards happiness in the whirlwind of a “bad economy”.

“If money is your hope for independence, you will never have it.  The only REAL security that a man can have in this world is a reserve of knowledge, experience and ability.”

Have you lost any money or income in the last 18 months in any investment or savings account?  Have your rates of retunrn been reduced?  Have you lost income that you used to count on?

I know that I have.  Credit car rates increase, limits shrink, scores drop, ROI on even a simple money market account have dropped, and I lost a major source of income due to external factors outside of my control.

My business is doing better than it ever has.  I have more business, opportunity, sources of income, partnerships and possiblity than I ever have before.  It is hard for me to see others strugling while I am so optimistic and looking forward to great things.  Well, let me reinforce the strength of that quote with a question.

“How much money have you lost in an investment in yourself? In your skills, abilities, and most of all your network?  How much have you lost in an investment in a relationship?”

That is the point.  The only investment I know that pays eternal dividends and never looses value is one in yourself.  That can mean a lot of things.

The person who wrote Killing Sacred Cows, is Garret Gunderson, and has been a great teacher to me.  You may be interested in a video he did recently called the great depression 2.0

So I gues the real question you have to ask yourself is will I focus on security (that is ultimately false security) or will I be free?  Every expert on money, economics, and markets I know tells us that cycles always happen and are just as predictable as anything else.  History repeats its self.  You will see the market go down and up.

The only way I know to be free, is to be more.

AJ

“Do You Want To Learn Marketing and Entrepreneurship Secrets That Can Put You In The Drivers Seat and Live Out Your Adventures?”

If you do, Join Andrew’s Email List! You’ll get valuable insights,

updates, and soon a crash course marketing bootcamp!

First Name:
Primary Email:

Powered by WishList Member - Membership Software