Today, I was looking a little deeper into Four Square.

If you haven’t heard of it yet, Four Square is an entirely mobile and location driven social network. The funny thing is Foursquare is really built around businesses and places people go to, so it’s becoming a perfect marriage for business.

Anyway, I’m reading their blog and they say: “Thanks American Eagle, Four Square does Times Square.”

And then there were photos of american eagle’s ads featuring the fact that they were “on four square” just like everyone seems to be spending massive amounts of money to tell us, they’re “on twitter” or “we’re on facebook.”

Here’s the deal.

The new paradigm I see with social media in general is as it relates to business (which is the ultimate concern if it will survive) is as the space for objective 3rd party review.

Social is fast becoming the ambassador for businesses by becoming a space to promote the business, but in a way that is just “real” enough that we can trust it.

If you want to start a social network, I am finally seeing the process.

1. Create something intriguing that gives users value, but simultaneously let’s businesses interact with customers and potential customers.

2. Get big brands with big budgets to tell everyone that they are “on _____network.”

3. Figure out how to sell ads and data.

Talk soon,
Andrew

By the way, if you’re interested I’ll soon be releasing a program for business owners called: The Silent Side Of Social Media.

It’s all about the “untalked about” secret profit centers for social, and what you should really be focusing your time and efforts on in the social space today.

If you want updates about it when it comes out, go to: www.SilentSideOfSocialMedia.com