“Is what you are doing working for you when you’re sleeping?”  Although most of us these days, at least those who truley do enjoy their work, suffer from entrepenurial insomnia you have to ask yourself this question again and again.  It is kind of my mantra, and one of the key goals of each business is to get to the point that you have something so leveraged, so automated, and so effective that you really can get it to run money straight into your bank account even while you’re sleeping.  A big focus for me is in the network marketing world and we often talk about this.

FOr me, you have to put systems in place to find, educate, enroll, and train your prospects for you and pay you for it.  With that said, there is a simple formula.

Traffic + affiliate based funded proposal recruiting system = new people in your downline = $$$ while you sleep.

The question is how to get the traffic.  There are a lot of ways but I really like to push the idea of investing you time and not spending it.  By the same token, invest you money don’t spend it.  What do I mean?  And what does this all have to do with press releases and traffic?  Everything.

You have to look at the end result.  Everytime you add more value to the world, with your website it stays and produces forever.  That’s the difference and the leverage in creating content vs paying for visitors.

When you pay for a visitor, most of the time, it is a one time transaction.  They click on your ad, the see your site and either they engage and eventually buy or leave and forget you forever.  When you invest your time and or money into creating something like a press release, something that stays out there forever it can keep working for you for a long time to come.  It brings people to your site through search, social media, and keeps them there while building your credibility all because of its value.  I am not trying to dive into a completely technical lecture on the subject here I just want to emphasise the point and help each person understand how to build something that can work without them.

Start writing more than just ads.  Press releases are extremely valuable to get search engine rankings, I ahve a few associates and friends who teach how you can do that, if you want to see their stuff just visit:

My friends at Mojonomic: www.mojonomic.com

Or for a more comprehensive guide, http://tinyurl.com/55jb6d

That’s all for now.  Enjoy the video, I was impressed with the idea of a social media press release and will be further investigating this company.

AJ