Value isn’t value without marketing. -Andrew James
If it’s not clear already, I believe that marketing is just about everything in business. Now I know there’s more, and that’s why you see entrepreneurship on this site as well. Let me be clear, you can only focus on marketing for so long before you start to get into the economics of business, business development, the teams to execute the strategies and handle the volume etc. Marketing is the leverage that allows you to scale a business, but it always inevitably goes back to entrepreneurship. Looking at the strategies, and systems you have in place to handle the marketing.
The best marketing is innovation.
I really believe this to be true in many ways. So you see why the two are tied so closely together. That said, here’s my marketing philosophy and pages