What does someone have to do to give you money through your online business?  I know this seems simple, but I end up in many meetings and consulting calls talking about why this did or didn’t work… “How come we’re making money today but not yesterday?”  ”Why were sales down?”  What do we have to do to change?

It always comes back to the math.

Think about it, what must someone do before they can give you money?

#1: Click (we could add, call or come in)

#2: Convert: the have to decide to buy

#3: Cart: how much do they decide to buy? What happens as they check out?

So we have a fairly simple formula.

1- Clicks/Calls

2- Conversions

3- Cart / Check out

If you’ll think constantly about those three areas, and work on improving them, your business will always get better.