SCROLL DOWN AND CHECK OUT THE VIDEOS BELOW IF YOU’RE IN A HURRY

I made a kind of funny, crazy decision a little while ago.

Limit extremely or stop completely watching TV that

doesn’t in some way inspire or motivate me.

-News… nope

-Most sitcoms… nope

-American Idol… (well the really really bad try outs, those are encouraging, but other than that, nope)

-Sports Movies and Stuff That Stretches my ideas like

Rocky, The Matrix, It’s  a Beautiful Life, Rudy, and on and on.

YES.

So, I’ve been on a bit of a Rocky kick lately, and just got done watching

Rocky IV where he battle’s “THE RUSSIAN”… Drago.

Anyway, I got to the end of the movie and saw that there was about 15-20 minutes left and “THE FIGHT” was just starting.

90% Of the movie is all the build up to the fight.  The fight that the “Boxing Movie” is supposed to be about is only a small part of it.  The rest is mostly Rocky coming to the decision to fight, getting mentally and physically ready to fight and so on.

How This Can Make You More Money

So that brings me to business.  Yes, I could end there and state the 80/20 rule an say that what you think about your bring about and stuff like that.

While that’s true, it’s not what I am going to do today.

I want to give you a real, actionable way to look at it and apply it to your business right now.

It’s in your marketing.

All about guarantees.  I’ve been doing a lot more copy writing lately, so I am listening to a lot of the good old direct mail guys.  I heard Dan Kennedy tell a story and talk forever about guarantees.

I realized that almost NO ONE uses this strategy ever… and there are some powerful ways to apply it.

Here’s a the quick video explaining it.