Lately I’ve given this site and blog an elevated degree of focus. It’s been interesting to kind of “re-get-into” blogging again.

I’m realizing that blogging for any of the following reasons is secondary to this number one reason.

Blogging For:
-traffic
-money
-branding
-networking

They may all be primary purposes but none of these things offers the benefit of the number one benefit.

THE BIGGEST REASON EVERYONE SHOULD BLOG

… It’s what it does for your brain. The number one reason for me to blog is that it enlivens my mind and makes me learn at hyper speed…and because of my emotional blue print it’s ultra fulfilling

Here’s why this happens:

1. Super learning studies have shown that when you learn with the intent to teach your brain records the information differently and you internalize it faster and better.

When you blog you’re teaching. Whether you have 300,000 visitors a month or 3, the simple fact that people COULD read it, and maybe will is enough to make your brain encode whatever you’re learning about in “super-learned format”

2. Writing and communicating information evolves it in your mind. Stephen Covey talks about this in the 7th habit. Sharpening the saw, refining your ideas through preparing the for communication gives you more and better ideas.

3. Know what’s valuable: you get real time, real feedback as to what is valuable to others based on your content.  Most of the time, we are wrong in determining what is valuable to other people, what we value and what they value are often very different.
4. Give: this, to me is one of the best ways to give to others, and help.  Giving has it’s own benefits and we could have an entire blog and books about why that is so.
5. Allows you to shut up: If you’re like me, you have way more stuff to talk about that you find interesting and relevant to business, friendly, and almost all other conversations.  You learn a lot and need to share those thoughts.  A blog let’s you get that out so you can actually listen to others, and you don’t always have to be explaining your point of view, because it’s already there, on your blog.
6. Legacy: Perhaps the biggest and best reason of all.  This is the first time ever in the history of mankind that we don’t have to work that hard to create and preserve our legacy.  When you blog, you get that same benefit, even more, because it’s not just a recording of your actions on face book, what you had for lunch that you tweeted or whatever, it’s your best most important thoughts.

7. Accountability: Turn your life into your own reality show and you can create whatever reality you want. There was an amazing study in the book Predictably Irrational, (I forget which chapter) that talked about a woman who started a get out of debt blog, chronicling her “journey.”  The same has been done for weight loss.  The point is, there are some amazing goal getting, psychological benefits of telling everyone about your progress that actually helps you to progress.

Action: don’t be dead like this lobster I ate on my cruise in new England a month ago, TAKE ACTION

here’s some suggestions:

1. Start a blog if you don’t have one yet… Easiest is blogger.com
2. Pick a topic you like
3. Write at least 7 posts, once a day for a week, the challenge gets your mind moving….