“If you don’t engage correctly in social media, well you’re basically screwed.” Perry Belcher, Mike Dillard, Aaron Dommer, Gary Vay-ner-chuk, and JR Farr, you’re right. I would also add that if you don’t engage in SM (social media), that you’re also being a moron.
Everyone is right the world is changing. The tools we use, the rules, everything. But at the end of the day, what most of us (yes I include me, just because I have a blog doesn’t mean I’m holy) are feeding ourselves a big heaping plate of pure BS.
NOTHING HAS REALLY CHANGED! 20 percent are still going to dominate, and all the same rules apply. The one rule that will never change but will always be a foundational principle of the ultra successful us that they adapt to circumstantial, outward, market trend kind of change before everyone else. They even go one step further. They make the change happen bigger, faster, and more impactfully than if they hadn’t stepped into the market place.
What’s really different in the SMO world? Nothing really. It’s the same as it’s been for decades, only now we can do it 1000s of times faster, and at the click of a button and there are no geographical boundaries. The boarders are down.
Guess what though.
The only thing that has changed are your addresses. Your list moved.
30 years ago you had a Christmas card list, maybe a newsletter or maybe a newspaper column, radio show, or if you were one of the big boys, a tv show. 30 months ago, all it took was an email list and a capture page.
Now your @twitter and your facebook and your you tube channel matter a lot more, but I want to emphasize, nothing has changed but your address. It still takes the same principles to be successful, only now more people can do it bigger, faster, and have more fun doing so.
Don’t get me wrong, I think Social Media is revolutionizing a lot and there will be a whole new group of innovators who win with this communication shift.
Ultimately we are still dealing with the one, ever lasting, ultimate currency. INFLUENCE.
It’s still about how many people listen to you and like you. How many people see you as credible? How many people do you communicate with on a daily basis?
Do you see the shift, whether it’s your Christmas card list, your email list, or your twallowers (twitter followers) we’re still ultimately talking about building a following. It’s still about influence. The difference today is that it costs a whole lot less, to buy a whole lot more people’s trust in a lot less time. You still have to earn it, but doing so is one of the most powerful, fun moves you’ll ever make in your business.
AJ