I have to say that I am not necesarily the most technicaly savy or capable person around.  However, I find technology and understanding how things work, and what does not work to be the very drivers of the innovations that create value in our world.  Getting to the edge of where there aren’t any perfect answers any more, I think is necessary for truly creating value as an entrepreneur.

So What Do Search Funnels Mean To You, And How Can You Use Them To Grow Your Business?

1- It’s about data.  I think first and foremost, understanding how users interact with you, how people search literaly gives you a view of the prospects mind.  There is probably no more often quoted saying in the ad world than Robert Collier’s “Enter The Conversation In The Mind Of Your Prospect.” This literally allows you to do that.

2- For a long time before technology caught up, we didn;t have the capability to track and measure behavior to a degree that we could measure ROI.  That is all changing now.  There was a time when I would say that branding was worthless unless you were a multi-billion dollar company, etc.  Not so true anymore.  Between, google adding it’s “audiences” feature, and the current influx and craze (which I don’t think is a craze at all) for re-marketing, we are really seeing a shift. A shift from only paying for the exact moment that converts, to creating and controlling the entire user experience both on and off of virtual real estate you control.

For Example: If we know that every user searches for “used cars” before they buy from any dealer ship, then it may be worth having an ad there, followed by a geographic specific ad, and an ad for a specific model of car.  If you combine re-marketing and the data from these funnels, you can start to engage the consumer earlier and be the first to form the relationship and ultimately win the sale.

Bottom Line: These changes and advancements in sophistication are just more evidence of why and how necessary it is that you really know and use your numbers.  If you don’t know what a customer is worth and how much you are willing to pay to acquire them, you’re screwed.  Plain and simple.  There are just too many sharks that will and can eat you alive.

It also brings to light the point that it’s necessary to focus so much more on customer value and conversion than just about anything else.  The paradox is, having a high customer value can give you the room, time, and capital you need to figure out conversions. While the opposite, isn’t always true.

If you want to get better at your numbers, I made a video and a special FREE spread sheet software for you that will instantly give you insight into your business and traffic and strategy that you never have had before.  It’s called “3 Magic Numbers, and you can get it by entering your email here.