So, I just finished and amazing experience. I have to tell you, my respect, admiration for, and belief in Ferny Ceballos and Raymond Fong has been steadily growing for the last few months, but is reaching an all time high as of tonight.
I am taking their advice on something that has been incredibly powerful to me. Ferny really emphasized it and this is such as key to being highly productive.
“Write while you’re high”
No, I don’t mean what you were thinking, (get your head out of the gutter) I am talking about writing about amazing experiences right after you have them.
This post will be my first installment of 8 weeks of very powerful content for you.
I am taking part of a very special, select group called SEO Networker. We are learning and combining our creativity and brainpower to synergize a great course of powerful content. We are learning the key strategies to SEO especially for Internet marketers in the home-based business arena.
Ferny and Ray both have incredible value to offer, if you have yet to hear of them check out their sites at: www.attractionmarketingformula.com
As I go through this, I want to really solidify what I am learning. The best way to learn, in my mind, is to teach. To help me to better learn, and to give you better ideas and content, I want to share some of the key things that stand out to me each week.
This week we really discussed an SEO blueprint and really the paradigm for success that you have to have to make SEO work. There was a ton of valuable content, but a few key things stood out.
1. SEO can work where nothing else does:
Learning SEO and doing it in a profitable way can really make a business work that no one else can with any other method. Most marketers are savvy enough to create a sales funnel that works. But many may run into the problem of having a sales funnel that works, except for one thing. It costs too much to get the visitors there to convert into sales and leads. With the right SEO, one can build a funnel that works and get traffic at a price that makes it profitable where it would otherwise be impossible.
2. To do real SEO is to build a real business asset:
If building Internet businesses is virtual real estate (see my video on virtual real estate here) then SEO is the only way for you to permanently and effectively and quickly appreciate your property. This is one of the coolest things. SEO is true asset development where many other methods of traffic building are only as good as your wallet is full of dollars to give Google. If the Internet is the virtual real estate frontier, SEO is commercial development and the only way to actually “create land.”
3. SEO Forces you to build a real business:
I think it was Ray who said it, but he told me “figuring out the money keywords is half the battle.” This really stuck out big time to me. And it teaches an important lesson. If you want to build a solid online business, you as the business owner really only have to do two things:
1. Define a market who will buy something and craft a product and message specifically for that market
2. Drive as many of that exact type of person as possible to that sales funnel. (Web site)
SEO forces you to truly think through your business before you do it, if you are going to be successful. Other methods of online marketing do as well, but I am willing to bet that any site that is well “SEOed” can easily be taken to the next level with paid traffic with a degree of effectiveness that may not be possible the other way around.
I look at it as kind of a forced, business plan for online business. If you prepare for and do SEO well, you are much much more likely to succeed at other methods of promotion. A profitable SEO plan will be a profitable business plan for sure.
4. Ultimately, Principles govern in SEO:
If spam and crap didn’t work online, I am sure people wouldn’t do it and they for sure wouldn’t have had to make a law about it. SEO though, long term is very simple. Serve people. Give more value than you take and serve your market what it is searching for. That is the ultimate, long term formula for success in any business, and it applies very well to SEO. Serve the searcher. All it really comes down to is figuring out what the people who buy for you are looking for and giving it to them, serve the market and the market will serve you.
5. Optimize for humans not search engines:
This naturally makes sense and is an obvious continuation of the previous point. I had heard this before one time, but I had a lot more thoughts about it going through the call tonight. Ultimately, if you are spending time doing this, it is to get people to take some kind of action. It seems easy to get caught up in tech stuff, but ultimately your success is tied more to your service than anything else. If you want people to buy, you need the right technique to get the right people to your site, but getting them to buy is about them, not a search engine. At the end of the day, Google cares more about what humans think about your site than what their spiders do, so SEO is a long run game, serving the people will stuff you full of cash in the long term.
Well that is all for me. I would love to hear comments and ideas and start discussion about this, the more we discuss the more we learn and grow.
A big thanks to Ferny and Ray, also, they let me in on a little secret they are working on, I’m not sure they want people talking about it yet, so I will just put a form here if you want to learn more when they release this. I promise, I won’t be doing anything with this email but announcing their next surprise.
AJ
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