Well, Ray and Ferny are dominating with this SEO mastermind. The cool thing is it really is a mastermind, I have got some great help from people in the forum, good ideas have come with questions during the presentation each week and it has been amazing.

So, first off, I am going to try to apply a lot of what I learned this week in this post. This is not necessarily the site that I will be SEOing, but I still want it to be bot friendly.

On Page SEO

This week was kind of an introduction to On Page SEO (more I found on On Page SEO here).  There is so much to this topic that there is no way to do a good spy report on it.  It is a detailed and complicated subject, that I really suggest you get more in detail about it with Raymond and Ferny (by the way, I am going to try to SEO for your names, then you can give berny a job sending me letters too ) P.S. You’ll want to check out the links to their names because, it goes to content from them on SEO.

Essentially, I look at On page SEO like formatting or design.  I have an art and photography background, and design in it’s core essence is truly all about taking information, taking a topic and organizing it in a way that it can be a form of communication above and beyond just the content.  The way Pepsi or Coke choose to arrange the colors, words, and their logo make all the difference in how you perceive and experience it.

The same thing is done with any type of concept, except with SEO there is another level to it, which is an art form in and of its self.

SEO for optimal user experience AND a easy indexing.

Making it possible for a human to read and get value from your content and really having it organized so that they can experience things better, is all a part of marketing in a social media world.  You are just serving your reader better, which when all is said and done, the only thing that matters.  In addition to that, you can organize in a way that lets the search engine bots and spiders read or “crawl” your site better.  The art is combining the two.

Super Cool SEO Conversion Technique

So, I am not going to share anything in particular that Ferny and Ray taught us.  It would be nearly impossible for me to do in text, take too long, not help you, and ultimately I want to allow them to preserve the exclusivity of their content.

But I will give you a special trick, that they gave me the idea for.  I will test this an know that it will work, but mainly this comes from my learning I have done with Perry Marshal.  You see, I think what separates a normal marketer or entrepenuer from the rest in any field is the ability to see ways to innovatively merge the basics and tried and true, common place rules of one discipline, and apply them to another in a way that most don’t think of or don’t do.

One of my favorite quotes from a favorite author, Jay Abraham, illustrates this point:

“A concept that is common as dirt in one industry, becomes an atomic bomb in another industry, if you’re first to deploy it.”

SO following, is a special video I made just to show you this, it is called:

The Adwords – SEO Sneak Attack