Illustrating the difference between a market segment and the market, and how we often get lost in our segment of the market.

Do you understand the critical difference?

You and I make a critical mistake all the time.

We do it everyday, subconsciously, whether we like it or not and even if we know better.

Especially if you sell, produce, or syndicate any type of information.

You do it if you own a business and that business is your sole focus.

And like I said, even if you know better you still do it.  Then you remember and slap yourself and move on

and use your knowledge to mae more money.

I’ve been working on preparing some launches, and putting some final touches on stuff…

…and one of my business partners and I realized how much we had let the wrong things take over our perception.

We were effectively letting ourselves loose the forest for the tree’s so to speak.  And you know what, it would probably cost us a whole bunch of money.

Well, I really don’t want to write this whole thing out, and I kind of suspect you’re not that into reading, so understand the difference between a tribe and a market and why missing this will make you loose a whole lot of money…

Here’s the video