0 x 1,000,000 is still zero.
The most brilliant strategy, un-executed is no better than a mediocre strategy, implemented and rolled out into the marketplace.
What does this mean?
It means rolling out the banners. Getting the landing pages up, actually building out the conversion funnel and sales process.
It’s all very critical, often times you’ll have your own team to do this, but we still need to manage it.
Strategy And Execution Are Worthless Without EyeBalls (click to learn more)