Spend As Much As You Can

Scarcity sucks.

Really, it sucks you dry of money, time, energy and ultimately life.
It is so easy to fall into it’s traps and therefore sabotage your ability to get what you want.

I reacently noticed how this nasty little bug sneaks into our business, and wanted to offer a better perspective.

There are three things (probably more) that are generally topics we approach with a “save” mentality. That is, we are generally trying to pay as little as possible, or minimize our spend on these things.

Be careful not to get caught thinking this is wrong, if your knee jerk reaction is to dismiss what I AM about to say, its a sign of scarcity.

1. Taxes: My goal is to pay as much in taxes as possible….
2. Advertising: My goal is to spend ten times more money on advertising if possible
3. Info product and education: If I can figure out how to spend $10,000 a month on more internet marketing and self development products, I want to do it. And if I can figure out how to do that, I want to spend $20,000
4. (an extra ?) Payroll: I want to figure out how to hire, employ and pay as many people as possible. How can I pay more people to do more work for me, how can I pay more affiliates more commissions, etc?
5. (I knew there were more) Life insurance: buy as much as you can… this one I won’t go into detail, but think about it and examine what banks do… (just a clue)
First things first. Let’s look at our reactions and perspective. After thinking this way, your mindset changes a little bit. Try asking these questions.

1. How can I pay 10 times more in income tax this year?
2. How can I spend 10 times as much on advertising this month?
3. How can I spend 10 times as much money on education, training, and consulting, and mastermind groups?
4. How can I spend 10 times more money on pay roll?
5. How can I pay my affiliates, and consultants ten times more money?

Now you may have any number of thoughts, agreeing with me or calling me a complete moron…
Either way, here is my point.

I want to spend 10 times more money on all these things, AT AN OPTIMIZED RATE.
That was the only thing I left out. I don’t ever want to spend one penny more than the absolute minimum amount of taxes I can pay relative to the income. But I would like ten times more income and therefore ten times more taxes.

By the same token, I don’t think wandering around all day saying, how can I pay ten times more taxes is going to be the greatest motivator to make ten times more money, but you get the idea.

It is about breaking the pattern of thinking that leads you to self-sabotage.

A productive example of this is advertising. I never ever want to pay more than the minimum amount per click, to get my ad displayed and clicked on by the right person, on pay per click for example. But, if I could find ten times more people who would visit my site or sales funnels and would convert to opt ins and sales, of course I want to do that. If I have campaigns set up where every time I spend a dollar, I get back $2.00 how many more dollars should I try to spend?

Well as many as I can.

Hope this helps you.
P.S. The key to all of this is probably the education one. If you can figure that out, you’ll be able to 10 x all the other stuff. In fact, it is the only way to spend 10 X on anything else that is productive for you, and do it in an optimized cash flowing way.